Direct Mail Resources for Nonprofits

Community Action Mailing Resources | Allegra Lansing
AllegraLansing, Michigan

Resources for NONPROFIT agencies

Connect more people with the help you offer.

Bring your next mailing into focus, whether you’re sharing program information, reaching donors, or inviting volunteers to get involved.

Planning Your Next Mailing

Take the next step after our Direct Mail That Works Lunch & Learn with a simple checklist you can use with your team.

Download your free checklist

One-page PDF · Printable with clickable checkboxes · No sign-up needed

Preview of the Planning Your Next Mailing checklist, with six planning steps, ways Allegra can help, and Angie Lewis’s contact information.
Your plan, from the first question to the next mailing.

A clear plan for your next mailing

Use the checklist to guide your planning conversation and keep the details together before design and production begin.

  1. Define your goal

    Choose the action you want people to take and decide how you’ll measure success.

  2. Choose your audience

    Consider your own list, a targeted mailing list, or postal routes in your service area.

  3. Create a clear message

    Match your format to your message, with one clear benefit and an easy next step.

  4. Confirm mailing details

    Review the layout, quantity, postage options, and final proof before printing.

  5. Plan timing and response

    Allow time to get into mailboxes and prepare your team to help people respond.

  6. Track results and improve

    Follow inquiries through to outcomes and use what you learn for your next campaign.

Allegra Marketing Print Mail of Lansing

You don’t have to figure it out alone.

From a heating assistance postcard to a donor appeal, we can help you turn an outreach idea into a mailing with a clear purpose.

Ask Angie about your mailing
  • Planning and audience selectionTalk through your goal, mailing list, or route coverage before choosing quantities.
  • Design and printingCreate readable postcards, letters, folded self-mailers, and newsletters that fit your message.
  • Postage and mailing preparationCompare EDDM, nonprofit, and regular Marketing Mail options for your campaign.
  • Timing and response trackingPlan mailing dates, reminders, and practical ways to understand what happens next.

Let’s talk about your next mailing

A question is a good place to start.

Reach out for a free mailing consultation. Share who you want to reach, what you want them to do, and when you’d like to mail.

Angie LewisAllegra Marketing Print Mail of Lansing517.394.2995ally-press.com
5731 Enterprise Drive
Lansing, MI 48911