Posted: 2/27/2025
When was the last time you looked at your past marketing materials? If you’re like most business owners, chances are they’re sitting in a dusty drawer – or, worse, they’ve been tossed in the trash. While clearing things out might seem like a great idea to free up space, you could lose valuable marketing assets.
Archiving your brochures, flyers and other marketing collateral isn’t just about saving pieces of paper. It’s a strategic practice that can protect your brand identity and provide inspiration for future campaigns!
Why are your old marketing materials still valuable?
After a campaign has ended, why should you hold on to the marketing materials? Archiving your collateral can elevate your future strategies. Here’s a few ways how: